Routing The System

Way finding design is both a science and an art. It's a navigation tool that provides the guest with a sense of confidence and certainty that they will be able to successfully navigate the terrain ahead. Way finding is the tool that bridges the gap between design and functionality in order to create an engaging and optimal user experience. There are many complex and highly technical way finding design systems in multiple languages, in diverse environments, and the different cultures that are around the world. Way finding is important. The conference will show you how to make the world a better place to explore.

I am using influences like Nicolas Feltron to design a way for people to find there way to the conference, while learning how to use way finding through typography. I designed a book, poster, app, kinetic video, and a conference schedule about a type conference based off of my concept.

VIEW FULL BOOK: http://issuu.com/lisatrandesigns/docs/routingthesystem?e=11606957/7914108