Good Hair Vibes

Good Hair Vibes — Campaign Strategy, Art Direction & Content Production

Good Hair Vibes was a multi-channel campaign created to strengthen brand presence through thoughtful storytelling, elevated product presentation, and engaging consumer experiences.

I played a key role in developing campaign strategy and leading creative execution across multiple disciplines. My contributions included art direction, visual concept development, prop styling, packaging collaboration, production support, photography, video creation, and the development of supporting creative assets. Working across concept to final delivery, I helped ensure a consistent visual language across all campaign touchpoints while balancing brand objectives, content performance, and production execution.