Mega Chromes

The project, sponsored by Pantone and MOO.com, aimed to educate children about colors and their connection to emotions through a captivating storyline. Our team conceptualized a unique narrative where colorful monsters embark on a mission to save the world by expressing their emotions through colors. 

In our story, the malevolent monsters Lex and Vex strive to drain the world of color, aiming to turn everything black and white. Each friendly monster represents a specific color associated with a facial expression, illustrating how colors evoke emotions. On the reverse side of each card, we provided information about the type of color and a backstory detailing each monster's unique characteristics. Our team, comprising Stephanie Hutomo, Jia Cao, and myself, collaborated closely to bring this creative vision to life.

Client: Pantone & MOO.com Role: Art Director