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JPMS x Floyd's Visual Merchandising

Floyd’s Barbershop — Retail Concept & In-Salon Experience
Led the concept, design direction, and execution of a custom in-salon merchandising experience to support expansion into Floyd’s Barbershop locations nationwide. Developed a scalable retail system that balanced multiple brand priorities while creating a tailored experience for Floyd’s customer audience and environment.

Outcome: The proposed directions was selected by the client and advanced into rollout, securing product placement and brand presence within the salon network.

Client: John Paul Mitchell Systems & Floyd's Barbershop
Role: Art Director