Paul Mitchell Clean Beauty Color

Paul Mitchell Clean Beauty Color — Integrated Campaign & Product Storytelling

Paul Mitchell Clean Beauty Color extended the Clean Beauty platform into color-focused offerings through a campaign designed to highlight performance, premium positioning, and visual consistency across the category.

I contributed to campaign strategy and creative execution across multiple phases of development, helping shape the visual approach from concept through final delivery. My responsibilities included packaging support, tool development collaboration, art direction, prop styling, composition planning, shot list creation, and overseeing retouching to ensure the final assets reflected the elevated Clean Beauty aesthetic. The campaign created a unified visual system that connected product innovation with engaging consumer storytelling.