Luxor Cabs

[PROJECT] Luxor Cabs

[CONCEPT] With ride-sharing companies on the rise, Luxor has huge gap it has to jump to stay competitive and keep customers interested in riding in cabs. I wanted to create a better experience while riding in a taxi with a new brand identity, look and feel. I also wanted to make the ride feel more sophisticated and special for the customer by revamping the cabs with a new designs.

[SOLUTION] I wanted to keep the importance of their history and of how they were the first to use dispatched cabs and help with military transportation. I kept the shield and rebranded it with a similar, but bolder color scheme.


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