[PROJECT] Kate Spade
[CONCEPT] Kate Spade needed a rebranding that better suited them for this generation. I wanted to take the logo of the spade and create more of a connection to the now young business women of this generation.
[SOLUTION] Using the current symbol of the brand equity—I created a design that spoke more to it's target audience. Kate Spade is always priding itself of vibrant colors. So I chose purple as their brand color because it means royalty. What young business women doesn't want to walk around feeling like royalty? I added the color palette within their products and retail stores to tie the overall brand.
[KEYWORDS] BEAUTY | SOPHISTICATED | MODERN | SHARP | COLORFUL