My name is Lisa Tran, a bilingual (Mandarin) art director and designer based in Los Angeles. Originating from a small town in Kansas, I ventured to California to pursue my artistic dreams.
From an early age, my diverse interests in activities like basketball, tennis, dancing, and sculpting have profoundly influenced my artistic journey. Over the years, I've honed my abilities across various areas, encompassing packaging, print/digital design, visual merchandising, web design, product/model photography, videography, product/industrial design, brand identity, content creation, and more. This broad skill set has equipped me to proficiently handle intricate processes and craft detailed designs, gaining expertise in each area throughout the past decade. During this time, I've cultivated strong connections with vendors worldwide and collaborated with their designers and engineers to develop exciting, new, and innovative products.
In my collaborations with start-ups, beauty brands, and small businesses in different industries, I've played a pivotal role in implementing successful processes, solving strategic challenges, and fostering innovative thinking. These experiences have equipped me with a wealth of knowledge, enabling me to adapt swiftly to new industries. As a designer, I thrive on exploring different sectors, allowing me to understand their nuances. This approach ensures effective workflows, smooth project execution, and the creation of intricate design solutions that add sophistication, setting a new standard for creativity and precision as a leader.
I'm deeply passionate about cultivating collaboration between art and business by understanding current market needs. Leveraging my insights, I strive to help businesses connect with consumers on both creative and strategic levels, ultimately contributing to elevated sales.