MANE

MANE by Jen Atkin — Product Design, Packaging & Creative Development

Contributed to the launch and growth of MANE (formerly Mane by Mane Addicts) through end-to-end product and creative development across hair tools, accessories, and packaging. Collaborated with Product Development to identify opportunities, develop new product concepts, evaluate prototypes, and bring products from ideation through production.

Led creative exploration across product design, visual identity, packaging systems, and color direction while serving as the primary liaison between brand stakeholders and manufacturing partners. Managed execution across overseas vendors in China and Singapore and communicated in Mandarin with design engineering teams to translate client needs into production-ready solutions.

Designed and developed 23+ hot tool concepts, with 18 progressing into production. Featured work includes contributions to the It’s Giving Body Medium Hot Round Brush 1.5” (38MM), recipient of the Allure Best of Beauty Award — Tools (2024).

Product Development • Product Design • Packaging • Color & Materials • Vendor Management • Production